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The CFP Designation

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What is a Certified Financial Planner?

The Certified Financial Planner® (CFP®) Professional Education Program has defined the financial planning profession since 1972 and is the foundation for many other programs.

The program is widely recognized as a standard for those seeking to obtain the knowledge and skills required to evaluate their clients’ present financial status objectively, pinpoint areas of concern, and suggest appropriate courses of action. The program equips practitioners to become highly qualified and comprehensive financial planners who prioritize their clients’ interests.

Through a study of the financial planning process, advisors learn to respond to each client’s unique financial concerns, addressing them with the most effective financial techniques and solutions. Students also learn to recognize a client’s need for the exceptional skills of other professionals — such as accountants and attorneys — and to coordinate a team of consultants working toward a client’s financial goals and objectives.

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Goran Sreckovic

Umar from Murrick Insurance was very helpful in accommodating my needs. He was friendly, patient, and professional while going through a long and repetitive process. His customer service was superb. Recommended.

Jen Cunnings

We had Alan Ying help us and he went above and beyond to help us understand the plan and reminded us of the benefits which we had forgotten about and he in turn helped us to access what we needed. He was an excellent resource! Highly recommend him!!

Kelvin Chen

Friendly and knowledgeable staff at this location. I’ve always been helped by Michelle, she is exceptional.

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